Most firms don't reward loyalty with older people overpaying the most, says Which? Broadband customers who fail to shop around at the end of their initial contract or haggle for a better deal from their supplier are overpaying by up to £220 a year. Analysis by Which? found BT's broadband customers were paying the biggest loyalty premium. Only one firm, Utility Warehouse, offered loyal customers the best deals, it said.
Most firms don't reward loyalty with older people overpaying the most, says Which? Broadband customers who fail to shop around at the end of their initial contract or haggle for a better deal from their supplier are overpaying by up to £220 a year. Analysis by Which? found BT's broadband customers were paying the biggest loyalty premium. Only one firm, Utility Warehouse, offered loyal customers the best deals, it said.
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